Guides · one question each

One guide per question.

The things people search before hiring anybody. Answered straight, including when the honest answer is «your traffic cannot support this».

1,000 searches a month Funnel analysis Everybody has an opinion about where visitors leave. 2,400 searches a month Landing page optimization Most landing page advice is about the page. 720 searches a month · KD 27 North star metric The appeal is obvious: one number everybody can name. 1,300 searches a month Multivariate testing Multivariate testing promises to tell you which combination wins and which element caused it. 3,600 searches a month UTM parameters UTM tags look trivial until you try to report on six months of them and find nine spellings of the same campaign. 1,900 searches a month Cohort analysis Averages across all customers mix people who arrived under different conditions.
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Traffic, baseline rate and what you changed. We reply with the minimum detectable effect and whether the result meant anything. No cost, no call.

Every term used above is defined in our experimentation glossary, and three experiments taken apart step by step sit in the case studies. Longer pieces with the workings attached are in the field notes.